5.17.2006

Discount for LSSO Members: Law Firm Sales Webcast

LSSO members get a special discount when they register for the live Webcast:

Law Firm Sales - Tips From the Pros
May 24th, 2006
Join sales experts Steven M. Bell of Womble Carlyle, Rick Carpenter of Shearman & Sterling and Adam Stock of Dorsey & Whitney for a Web seminar on May 24 focused on the specific challenges that face Business Development & Sales Managers in today's law firm. Nancy Manzo of Manzo Marketing will moderate the panelists as they disclose proven methods for tackling obstacles and shaping the sales process at your firm.

For more information and to register, visit http://www.pbdi.org/pages/events.asp?Action=View&EventID=134
When you get to the signup page, simple click the box "I am a member" to get the discount."

Yours,
Larry Bodine
Professional Business Development Institute
Lbodine@LawMarketing.com
630.942.0977
www.PBDI.org

5.13.2006

More on Mrs. Lavoy

As promised, here's another thought about all the Mrs. Lavoys out there. Your business, if it's of a certain size, has probably made substantial investments in marketing, branding, training, leadership and management development, customer service standards, implementation, inside consultants, outside consultants, all forms of advertising and the like...

Only to have made a serious error in hiring the wrong kind of "customer service manager" who - singlehandedly and within a 5 minute time period - destroys the majority of good will that you have built with a good customer/client over a ten year period.

Folks at the top pay heed: the staff is the bridge to your market. Better not employ substandard materials in building and maintaining it.

What mechanisms do you have place for your customers/clients to provide feedback on an ongoing basis? It's don't ask don't tell, so you might want to think about asking... one phone call can mean the difference between loyal customer and someone upset enough to keep blogging away as she waits for a response from your company to her complaint...